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" number: AA9794-003 〉& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] the world's second largest sporting goods company Adidas in Germany last week, had to adjust their profit targets. The company said on Thursday 7 August rising investment costs as well as the restructuring plan, which will be the company's operating margin pressure. Group has lowered margin target: expected to be 6.5 to 7 percent, from 8.5 to 9 percent less than previously planned. In 2013, the company's profit margin is as high as 8.7%. Herbert Hainer Group President in a conference call conducted a self-examination. He said that except for the Department of outside pressure, Adidas also underperforming and "strategic error" relevant. In particular, "we in some markets make their own brand suffered the attack, which makes us lose some market share in Western Europe is a living example." To this end, he said, "Now is the time to increase our investment", in order to ensure a place in the consumer market. Herbert Hainer announced that the group will be launched in 2015, "the most ambitious promotional advertising," but he did not disclose specific data. Adidas total program from now to 2015 to increase marketing spending 13-14% of total sales, up from the current 12-13 percent. In addition, the group also announced that it will begin its brand and sales management structure as well as a fresh reorganization of the Month in August. But it declined to disclose what impact this will cause employees. As for the external challenges, Herbert Hainer first mentioned foreign exchange factors, notably the depreciation of the ruble, which in the first half of this year, the Group's operating profit resulted in ? 100 million losses. Also make golf business declined greatly damage its TaylorMade brand. Russia's geo-political crisis has also led to the Group's sales in the country is slowing down. Adidas also plans to reduce the local speed shop, in 2014 the number of stores to 80, down from 150 previously planned, in 2015 also plans to increase the 80 new stores. German Berenberg Bank (Berenberg) economic analysts believe these expectations plan and "not convincing", while restructuring and investment costs will continue to impact on the 2015 results of the accounts. Still, Dow Jones Newswires cited German Bad Bank analysts believe that Adidas has a strong capital base. They pointed out that sales of the two brands Adidas and Reebok deduction for foreign exchange in the second quarter recorded a growth, simultaneously in all markets except North America have increased. July 31, Adidas slashed 2014 earnings forecasts, is expected to net profit of only 650 million euros, well below the previous forecast of 830 million to 930 million euros. It also canceled the 2015 turnover to reach the target of 17 billion euros and 11 percent operating margin goal. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Reebok Classic Leather Oktoberfest sports players do not note series & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2015-10-08 11:03:35 & nbsp; Chinese shoes network & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes Network October 8 hearing, in order to meet the arrival of Germany's Oktoberfest beer festival, Reebok Classic Leather specifically for creating a classic running shoes do not note this new series. 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