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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Dema sports brand in the United States can be called happy event again and again recently, not only sales soared and in one fell swoop than Adidas, and its athletes and ball The team also impressive record. For a time, Dema exposure reached an unprecedented height. In contrast, the Nike brand as a leader in the sports world, has been trying to catch up with the target peer. So, a rising star, is a benchmark for the industry, both direct confrontation will focus on what level? The answer of course is the sports sponsorship. In April, 21-year-old Jordan? Spies With stunning play, winning the US Masters golf tournament. This achievement not only to his own worth rose, but the brand sponsors Dema excited. Thus, it was brought to the policy of Dema repeatedly praised, but some investment analysts also jumped on Dema has a very high expectation. Indeed, it was looking forward to the rise of rookie Spies, the ability to help catch up on sports sponsorship Dema, began to challenge industry giant Nike's position. So this vision can be achieved in the short term it? Before answering, or the first taste of what Nike, Under Armour status quo in sports sponsorship and the right strategy. Nike monopoly big players Although Dema in signing players has made remarkable achievements, but s jordans on sale online till pales compared with Nike. It is reported that there are 49 Nike's athletes, this figure is almost twice the Dema athlete endorsements. Moreover, the "International Business Times" has reported that, in 2014, eight months ago, the world's top 10 athletes in endorsement contracts, there are six from Nike. Nike-sponsored athletes has never been no shortage of world-class athletes, such as C Ronaldo, Tiger? Tiger Woods, Michael? Jordan and so on. In a sense, Dema temporarily unable to compete with Nike in terms of signing big-name players. As in last year, Nike and NBA star Kevin Dema around? Durant expand confrontation. Eventually, Nike triumphant return to the high price of $ 300 million 10-year contract signed with Durant. Interestingly, in competition with Nike, the offer Dema given final contract with Nike price difference is not large, probably between $ 200 million and US $ 200 million 65 million 85 million, but the final result is still Nike win. Dema prefer a rising star Under Armour athletes when seeking contract can be said to open up new trails listed, they often tendency of some rising star, but some athletes even just unknown potential shares. The most obvious example, should be regarded as today's popular world of American golfer Jordan? Spies up. However, Dema and Spies had signed when he was only 19 years old, and there is not jordan retro 14 white/fuchsia blast/black much fame. However, with Spies in excellent golf tournament play, its body hidden potential to make Dema convinced. Thus, this year's January Dema and Spies completed a contract, and the validity of the new contract was as long as 10 years. Coincidentally, in April this year to win the US Masters after the game, Spies more famous. This time, Dema regarded investment in Spies who received a good return. For this reason, some analysts pointed out that within the next three years Dema golf clothing sales can be doubled, reaching $ 400 million. Under Armour sponsored a total of about 25 athletes, most of them are like Spies this once little-known potential shares. Among them, including American Ballet star Mister? Copland, Alpine skier Lindsey? Vaughan et al., They've not much fame. Thus, signing some of the rising star is Dema strategy, so after these sports transport play tricks, Dema can benefit from it. NBA, NFL and other famous events America's top five leagues including NFL, NBA, MLB, NHL and MLS, the league in the world renowned. Nike in five major league, has sponsored the team, it can be said to occupy a dominant position. like the NBA and the NFL this level of competition, in addition to have a very big influence on accidents in the United States in the world, there are many YongCu. Therefore, sports brand in these events can imagine the jordan 3 katrina 2018 fierce competition. The current reality is that the Nike brand with its strong influence in these race still occupy the leading position. For example, NFL and Nike signed NFL team game jerseys of the contract, and Dema won the shoes and gloves contract. But Dema'd have the right to sell a certain amount of NFL jerseys. To the NBA, Nike also beat Dema directly in the bidding. Interestingly, although as mentioned previously as Nike got sponsorship NBA, but still have the right to sell a certain amount of Dema with NBA logo jerseys in certain circumstances. Nike advantage in baseball sponsorship is also very obvious, the other hand Dema trends, they attempted in the hockey market share. Now NHL contract with Reebok will expire next year, but the World Cup hockey is about to begin, before Dema goal is to lock some of the shirts contract, so the hockey World Cup in such a major event Dema it will increase the chance of exposure. However, it is clear that to face Nike, Reebok and other brand competition. In football sponsorship, Dema should say good opportunity. Although Nike is the main sponsor of the United States Major League Soccer, and Nike in the world have a very good football team and athlete sponsorship, but the widespread popularity of football in the world range, or to stay Dema other brands at the opportunity. For example, in Brazil known as jordans on sale mens football kingdom, the country of football has incredible enthusiasm. Therefore, Dema and very popular in Brazil Sao Paulo club signing pen should be a good investment. Since last year, Dema's international sales more than doubled, believe that this achievement will be encouraged to seek more international sponsorship Dema. race Campus Sports professional sports and elite athletes has been the focus of intense competition sports brand, but because of fierce competition, brand they obviously do not want to miss any opportunity to help promote the brand, which of course also includes sponsorship of campus sports. The United States, a total of 65 school sports events, in addition to an unexpected event, you can see the Nike, Adidas, Dema these big figure. Dema sport began in the campus force, began on the University of Maryland football team funding. But in recent years, Dema sports campus in the city can be regarded as very productive. Especially in full swing when the US college basketball league (NCAA) conducted Dema sponsored several teams doing well, so Dema campus sponsorship success. Still, Nike is still the American Gangster campus sports sponsorship. In all sponsorship contracts, Nike holds a 69% share, has an overwhelming advantage. And Dema only 12% or even lost Adidas (18%), only placing him third. Dema in the end be able to challeng air jordan 11 space jam for sale e Nike? As mentioned above, Dema take circuitous tactics, in the sponsorship of sports events and athletes, preferably a number of potential shares, until they worth rose the occasion, will be able to double the return. Benefits of doing so is to avoid increasing the burden of the high cost in terms of sponsorship. But after all, at all levels of the Nike sports sponsorship and endorsement terms, both in the industry occupies a dominant position. 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What's wrong with Wenzhou shoes? The Wenzhou shoe trader in trouble is thinking. one way out: Russia turned to Eastern Europe and the European Union the move by the Russian police was 27 yuan shoes for about 80000000 Wenzhou shoe enterprises. The main reason for the incident, or the reason why the Russian police to check leather shoes, is alleged smuggling". : "on the one hand, the other side acquiesced in the existence of" customs clearance company "; on the other hand, it also wantonly checked the leather shoes passing through this type of company." Part of the line of people believe that this is actually the other side of the government's policy breaking, and this fracture in fact played a role in the discrimination against Wenzhou leather shoes. "Since the policy in question, not diverted to other." Some Wenzhou shoe makers are actively considering transferring the market to Eastern Europe and the European union. the idea of some shoe manufacturers is feasible; in fact, it can be used for reference in the history. The first of the large-scale events of 2001 Wenzhou shoes seized Russia, involving enterprises basically is Wenzhou's large foreign trade shoe, Russia was in suffering a loss of up to 300 million yuan, a number of large exporters including Dongyi shoes, respectively, tens of millions of yuan in losses. After the incident, some of the main export shoes in Wenzhou abandoned the Russian market, turned to Eastern European countries, and soon opened the situation here. Since then, Wenzhou shoe enterprises began to make use of the convenience of Eastern Europe, close to the European Union countries, began to penetrate the EU market. As many Eastern European countries have become a new member of the European Union, Wenzhou shoe enterprises have begun to take advantage of these new EU member countries tariff advantages, faster occupation of the EU low-end footwear market share. With the aid of Wenzhou overseas Chinese intermediaries in European countries, Wenzhou shoes quickly occupied the low-end market of European Union countries such as France, Italy and spain. way two: enterprise Baotuan entry route in September last year, Russia again broke down "Wenzhou shoes" incident, more Wenzhou foreign trade shoes enterprises began to realize the importance of brand and enterprise joint operation. in November of the same year, the East arts shoes, footwear, TAIMA shoes and other 13 enterprises set up a "Footwear Export Council" Wenzhou shoe industry association, at the same time, these enterprises also partner in Germany registered a trademark)